FUBU Seller's Dashboard UI Design

UI Design of a B-end e-commerce dashboard for clothes sellers on FUBU, an initiative under The Shark Group

Project Overview

In this project, I embarked on designing a B-end e-commerce dashboard UI for clothes sellers on FUBU, an initiative under The Shark Group. The main aim was to create a seamless, user-friendly experience that marries function and form for backend operations.
Duration
10 Weeks
Tools
Adobe Illustrator | Adobe XD | Shopify
Keywords
B2B | Web UI/UX | Design System | Responsive Design
design process
User Flow
By mapping out each step, from registration to product listing and sales tracking, I was able to identify potential pain points and design solutions that make navigation intuitive and tasks straightforward. These flows provided a foundational blueprint for the dashboard’s overall structure.
Style Guide
The style guide forms the backbone of the UI, ensuring consistency and creating a recognizable brand identity. Icons were crafted to be minimalist and immediately identifiable, aiding in quick navigation. The color palette was inspired by FuBu's brand colors, balancing vibrancy with professionalism. The chosen font SF Pro Text, while modern, also guarantees readability across different devices.
grid system
To maintain visual coherence and scalability, a structured grid system was employed. 
This not only ensures a harmonious layout but also aids developers during the implementation phase.
Design wireframes
Before diving into hi-fi designs, wireframes were constructed to lay out the basic structure and UI elements. This step allowed for rapid prototyping and ensured that all key features were incorporated. Feedback at this stage was invaluable, enabling adjustments before final designs were crafted.
prototyping
To bring the designs to life and test the user experience, I developed prototypes of the login and dashboard pages. This allowed for real-time interaction, helping to validate design decisions and gather feedback, ensuring the end product is both functional and user-friendly.
Login Page
Balancing FUBU's brand identity, the login page pairs user authentication on the left with a vibrant image carousel on the right, effortlessly blending function with the brand's dynamic advertising.
Dashboard & Pages
Prioritizing consistency, the dashboard was designed in alignment with the theme color and font. The design process began with widgets and the Overview page, establishing the primary aesthetic, ensuring coherence across all subsequent elements and pages.